Considering there are more than 112 million Amazon Prime subscribers, only in the U.S., it turned out to be a golden opportunity for streamers to increase their subscriber totals. Twitch Prime allows each Amazon Prime member to subscribe to a Twitch channel of their choice, with no additional costs. With time and Amazon’s growth, additional perks were offered to the subscription model, including Twitch Prime. Amazon Prime was essentially designed as a subscription system that would allow Amazon customers to receive their orders as fast as possible, all the time. It wasn’t until 2016 when Amazon finally added a free subscription token for its Prime subscribers. Not only was this important for Twitch’s success, but it was also a promising sign for the streaming world. Twitch wasn’t the giant that it is today, but it gained a huge momentum boost in terms of its market stance after Amazon acquired it in 2014. During the first half of the 2010s, there were a number of competitors on the streaming market.
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